Freitag, 1. Februar 2013

ALBA PRAT: syn - chron


The collections of Germanys finalist ALBA PRAT at the H&M's designer Award is simply stunning. The name of the collection is syn - chron. It's minimalistic and either has white and red or black and blue in it. The prints are made out of the heartbeats of the designer. She measured them and rendert them through design programms. She was inspired by german artist CARSTEN NICOlAI who does aesthetic sculptures and room installations where he combines visual, atmosphere ans sound. Her designs are very androgyn how she says, she is very fastinated by mens fashion. But she's still going to do woman collections. She uses dip dye and patterns. Dip Dye is maybe outdated but she redefines it. She's making it cool again. Even though she didn't win the Design Award, MINJU KIM did, i think she will have a future in fashion business.


Collection Alba Prat, Germany from H&M Design Award on Vimeo.

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